OAKLEY EYEWEAR - CASE STUDY

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For over 10 years John Roderick of Neu Productions has worked closely with iconic eyewear and apparel brand Oakley, to produce action, lifestyle, product, and athlete stories that helped define the brands culture.

Oakley has always lived on the edge of technology and forward thinking between products, ideas and innovations.

In 2005, lead founder Jim Jannard opened the doors to RED Digital Cinema, a professional-grade digital camera system that supports raw recording of stills and video up to 8K resolutions for cinematographers and photographers.

Neu Productions was fortunate enough to work with Oakley on the early “RED ONE” camera system testing within the action sports community. Neu Productions since has helped produce branded content such as films, commercials, product demos, and athlete profiles.

 

Oakley “Prizm” Lens Promo

Neu Productions helped to capture the launch of Oakley’s latest technology in goggles, the Prizm ft Lindsey Vonn, Shaun White and Aksel Lund Svindal. Engineered to help you perform over a wider range of lighting conditions, the Prizm reduces the need to switch lenses as lighting conditions change through out the day.

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“Beyond Reason ft Lindsey Vonn & Aksel Lund Svindal”

In 2010 Oakley expanded into ski racing, John Roderick of Neu Productions helped produce engaging content of the alpine ski team including the most decorated skier (both male or female) in history Lindsey Vonn and Olympic gold medalist Aksel Lund Svindal.

“Uniquely” The Movie

“Uniquely” is a travel inspired women’s multi-sport (snowboard, ski, surf, skate, wake) film that exposes the “unique” personalities and lifestyles of the athletes involved as they pass the baton from one unique location to the next

Awards: “Best Editing 2009” X-Dance Film Festival, “Best Action Sports Film “Vail Film Festival


Client: Oakley

Directed By: John Roderick

Production Company: Neu Productions

Director Of Photography: John Roderick of Neu Productions Producers: Liesl Holtz