OBERMEYER - CASE STUDY
Neu Productions was honored to capture the heart and soul of outdoor apparel leader, “Obermeyer”, with their first branded content package that included a full length television episode on founder and ski pioneer Klaus Obermeyer, along with a brand manifesto reel, a 4K stock footage library, and a multitude of video lookbook reels highlighting their fall and winter apparel collections. The content rounded out a strong overarching brand story highlighting their rich 70 year history and used key archival assets to help tell this story. Each unique story and video lookbook was formatted in various running lengths between 15sec, 30sec and 90sec, and scaled for the many digital platforms including in store display, vertical display, web banners, social platforms (instagram, facebook, website), and broadcast television standards.
Heritage Collection: Video Lookbook
Europe Collection: Video Lookbook
Family & Children Collection: Video Lookbook
Outside Television “Outlook” Series ft. Klaus Obermeyer